Industrial Design Fundamentals

<p>The video series "Industrial Design Fundamentals of Design Theory" equips you with the foundational knowledge to begin your journey in industrial design. Through engaging video lessons, you'll gain a strong understanding of the core principles that guide the creation of successful and user-centered products.</p>

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Creative block is real. If you ever struggle to come up with design concepts, this video is for you. I talk about ways to develop industrial design concepts using abstract methods. I use these ideation techniques professionally all the time, and they're very helpful when you need a fresh perspective or if you simply feel stuck. 

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Scott Robertson's lecture on concept ideation: https://youtu.be/lZ7aaUVhGUo
iFixIt B Roll footage: https://www.youtube.com/watch?v=vRZNXa1bozA

Industrial Design Ideation Tutorial: Techniques, Tools & Inspiration to Avoid Creative Block

Form follows function. This quote is all about designing for your user. You must understand what your user needs to be successful in whatever task you are helping them with. Product and industrial design is all about balancing the needs of your user with constraints around manufacturing, cost, and deadlines. This video has tips that will help you to strategically design your products in a way that is deliberate and strategic...so that your forms follow your products' function. 

Want to learn more about design principles? Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .

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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

B-roll footage courtesy of wired and google hardware team.

Form Follows Function: Tips to Improve Your Product Designs

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . Form language and industrial design language are a fundamental building block for good design. This video will help you understand what key points you need to focus on in order to successfully manage your user's perception of a product.  We explore the meaning of the term "Form follows emotion" and how it relates to industrial/product design. I talk about how to express certain ideas, themes, and emotions through the use of shape and form. This video also shows the importance of understanding culture, context, and your customer's use case when determining what a design should look like.

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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Raffi Minasian's article about faces and cars: https://vintageracecar.com/the-happy-elan/

Gray Holland's article on the periodic table of form: https://www.core77.com/posts/12752/a-periodic-table-of-form-the-secret-language-of-surface-and-meaning-in-product-design-by-gray-holland-12752

Form & Design Language: Industrial Design Tip to Improve Your Product Designs

Contrast is perhaps one of the most important considerations in a design. This video outlines a few ways to make your product designs more dimensional, dynamic, and interesting through the use of contrast.  These tricks will make your designs impactful, and quite simply, better. 

If you ever have trouble with a design feeling uninteresting, varying the visual weight, texture, scale, and overall contrast is a great way to fix that. 

Want to learn more about design principles? Check out my online course, Form Fundamentals: https://bit.ly/335vsqO

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Shout out to Sinix Design for his very insightful video on conceptual contrast: https://www.youtube.com/watch?v=hDK-PGgvWC0

Industrial Design Contrast: Improve Your Designs with One Quick Tip

In this video, we explore the importance of proportions and visual hierarchy in industrial design. 

Credits/Inspiration: Sinix Design did a similar video, but his was focused on concept art. Here's a link to his channel: https://www.youtube.com/user/sinixdesign . The video I referenced is here: https://www.youtube.com/watch?v=ZluGXgpdJj4 

Want to learn more about design principles? Check out my online course, Form Fundamentals: https://bit.ly/335vsqO

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Industrial Design Proportions: Improve Your Design With One Quick Tip

Industrial Design Fundamentals 1

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . 2020 is going to be a rough year for new graduates of industrial design. I figured I'd offer up some advice around what's important in your first job. If you understand and apply these principles, you're more likely to get hired and be successful in your new career. 

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Tim Zarki's video that I referenced: https://vimeo.com/368431539

6 Things Industrial Design Grads Need To Know

Special thanks to Design Plus Morna for inviting me to participate in this! Check out Morna's channel here: https://www.youtube.com/channel/UCBhh_SlXsyHUNYpVY5kqK-w/videos

7 Questions Challenge
1. Industrial Design is a fairly uncommon field. How did you discover it?
2. How do you explain your job to those who don’t know about ID?
3. What Inspirations have developed your ID style?
4. Which company would you love to design a product for?
5. What is your Go-To industrial design Program and why?
6. What do you dislike most about industrial design? 
7. What makes an Industrial Design Good?

Check out the other designers that answered these questions: 
Berk Kaplan - Designer
https://www.youtube.com/watch?v=Dfgzb8ZRZ9E&feature=youtu.be

Daniel Brunsteiner 
https://www.youtube.com/watch?v=LLmsr-HXmvY&feature=youtu.be

Design by Karoline 
https://www.youtube.com/watch?v=glfuJkbDNxQ

Design plus Morna
https://www.youtube.com/watch?v=0pcLMnknOZI

Design Theory
https://www.youtube.com/watch?v=s9-x9rZCqQE&feature=youtu.be

Jimmy Design
https://www.youtube.com/watch?v=DtmfT_nHtzQ

Luciano Bove Car Design 
https://www.youtube.com/watch?v=w0sC7u9ZrIo&feature=youtu.be

Minor Details 
https://youtu.be/axKfeSYB8l0

Product Designer Maker
https://www.youtube.com/watch?v=TDOm2zm8ZKw&feature=youtu.be

Nadeem_dzn
https://www.youtube.com/watch?v=xWI-7xQ21-U&feature=youtu.be

Nick Chubb
https://www.youtube.com/watch?v=FfJnqoBDxYI&feature=youtu.be

Reid Schlegel 
https://youtu.be/ZzA6fDlkOQs

Robert Kiss
https://youtu.be/svoNxnQQOcI

Sam does Design 
https://www.youtube.com/watch?v=1wES9OzONlc&feature=youtu.be

Simon Kindler 
https://www.youtube.com/watch?v=ILNbbj5W9EI&feature=youtu.be

Spencer Nugent
https://youtu.be/Mh6SnCJdfYc

Anton Ruckman - uploading 5 Jul 2020
https://www.youtube.com/user/zutony007



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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

7 Question Industrial Design Challenge - Answered by John Mauriello

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .
This is part 1 of a series of videos that will explore how to create iconic industrial design. This first video defines what makes a design iconic. The next videos explore in-depth ways to create iconic designs....or at the very least, designs that are distinctive and recognizable. 

 It's incredibly difficult to make a truly iconic product. They only come a few times per decade. While it's unlikely that our products will ever reach the level of icon, it's still a noble pursuit to strive towards. Even if we fall short, we can still create designs that are distinctive and category-defining. 

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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

What Makes a Product Design Iconic?

Watch Part 1: https://www.youtube.com/watch?v=9wHlJXnx0bM
This is part 2 of a series that will explore how to create iconic industrial design. This video explains some tips you can use to improve the proportions and silhouettes of your designs. The silhouette (or outline) is what makes your product immediately recognizable. It's the first thing that anyone notices, so it's very important that you make it recognizable, even from a great distance. 

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .

 It's incredibly difficult to make a truly iconic product. They only come a few times per decade. While it's unlikely that our products will ever reach the level of icon, it's still a noble pursuit to strive towards. Even if we fall short, we can still create designs that are distinctive and category-defining. 

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellodesign
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Check out AWOL Trends: awoltrends.com

4 Tips to Make Iconic Industrial Design - Proportions Tutorial

Sometimes a very conservative "boring" design just makes sense.There's no excuse for lazy or mediocre work. But sometimes a very conservative and ubiquitous design is what is best for the user. This video talks about when ubiquitous design is appropriate and why it tends to happen in larger companies.

Make a killer portfolio and land an industrial design job. Enroll in my online design course, Form Fundamentals: https://bit.ly/335vsqO

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellodesign
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Check out the comprehensive video by "neo" about the Grosfillex chair: https://www.youtube.com/watch?v=JwApFGwMIMQ

In Defense of Boring Design

Industrial Design Fundamentals 2

Improve your industrial design rendering and product photography skills with a few of these simple tips. In this videos, we check out a various rendering and photography techniques in order to create captivating, beautiful images for your product designs. 

 Enroll in my online industrial design course, Form Fundamentals: https://bit.ly/3EYVU3X  Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: https://bit.ly/335vsqO 

This is some of the work I featured in my video. Check out their other work: 
Manvsmachine: https://www.instagram.com/man.vs.machine/
Renderweekly: https://www.instagram.com/renderweekly/
Tim Zarki: https://www.instagram.com/_zarki_/
Mark Serr: https://www.instagram.com/markserr.photo/
Katharina Staerck: https://www.instagram.com/staerck.katharina/
Will Gibbons: https://www.instagram.com/willgibbonsdesign/
Esben Oxholm: https://www.instagram.com/esbenoxholm/
James Connors: https://www.instagram.com/idrawonreceipts/
Nick Baker: https://www.instagram.com/nickpbaker/
Zoe Herring: https://www.instagram.com/zoe.herring/

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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Industrial Design Rendering: Lighting & Composition in Keyshot

These are some books that made me a better product designer. I would recommend these books to any UX designer, industrial designer, architect or engineer. Most of them focus on human-centered design and design thinking. 

 Enroll in my online industrial design course, Form Fundamentals: https://bit.ly/3EYVU3X  Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: https://bit.ly/335vsqO 

If you want to buy any of these books, click the links below to purchase!

The Design of Everyday Things: https://amzn.to/2MEFqYy

Designing for Growth: https://amzn.to/3q5jO66

Value Proposition Design: https://amzn.to/3q17VOz

Design: The Definitive Visual History: https://amzn.to/3cRXU2d

Elements of Design: https://amzn.to/3jwvHj2

Manufacturing Processes for Design Professionals: https://amzn.to/39Y3BK6

Some other books that I forgot to mention that are also good
Emotional Design (same author as The Design of Everyday Things): https://amzn.to/3p0yB0r

How to Draw by Scott Robertson: https://amzn.to/3cRNuja

How to Render by Scott Robertson: https://amzn.to/2N82S09

Schneider Slider Edge XB Pens: https://amzn.to/2MM5kth

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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Industrial Design Books that Made Me a Better Designer

This will be a multi-part series about ergonomics. Ergonomics is about designing products to fit peoples' bodies. It is a critically important part of the industrial design process. In this particular video, I examine some bass guitars that I designed and built. 

 Enroll in my online industrial design course, Form Fundamentals: https://bit.ly/3EYVU3X  Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: https://bit.ly/335vsqO 

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
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Follow me on Instagram: https://www.instagram.com/mauriellodesign
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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Rick Toone designs: https://www.ricktoone.com/

Ergonomics and Prototyping in Industrial Design: Balance and Positioning (Part 1)

This will be a multi-part series about ergonomics. Ergonomics is about designing products to fit peoples' bodies. It is a critically important part of the industrial design process. In this particular video, I analyze a pair of Sennheiser headphones and the Herman Miller Sayl Chair. 

Enroll in Form Fundamentals, my online industrial design course: https://bit.ly/335vsqO

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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

https://www.dimensions.com/ is a large collection of objects and their ergonomic dimensions. 

Facial/Head Databases:
https://bfd.unibas.ch/en/
https://www.facebase.org/facial_norms/search/
https://bfd.unibas.ch/en/
https://www.sciencedirect.com/science/article/abs/pii/S0360835218300305

Ergonomics for Industrial Designers: Signifiers, Tension & Compliance of Headphones & Chairs

I made this video for my industrial students at CCA, but I figured I might as well post it publicly now that they've seen it. This industrial design sketching demo is a bit of a departure from what I'd normally teach on this channel, but I hope you find it helpful. If you want me to do more videos like this, let me know. I talk about lineweight, perspective, and value. These are the most common mistakes I see. 

Download the procreate and photoshop files of the sketch I made in the video: https://www.studioello.com/resources

 Enroll in my online industrial design course, Form Fundamentals: https://bit.ly/3EYVU3X  Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: https://bit.ly/335vsqO 

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellodesign
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Check out Spencer Nugent's playlist on sketching basics: https://www.youtube.com/playlist?list=PLjZ8ePITBc0KXHkDGMOHhumpTqPv3TA8r

Industrial Design Sketching - Perspective, Lineweight, Value - Fixing Common Mistakes

Industrial Design Fundamentals 3

This is a first look at Gravity Sketch for iPad. In this video, I go through an industrial design workflow where I start with a 2D sketch in Gravity Sketch, turn it into 3D, take some screenshots, and finally sketch a few iterations of the design in Procreate. I think it's a viable process that could be used in any industrial design and development workflow.

To watch an in-depth tutorial about how to use Gravity Sketch, click the link here: https://www.youtube.com/watch?v=2jzUW_12QY0

 Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO  ...I'll teach you about visual storytelling, design language, and form. Make a killer portfolio and land your dream job. 

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

Edit by Rohan Bell 

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Why You Need to Learn To Use Gravity Sketch for iPad

Yūgen is not an allusion to another world. It is about this world, this experience…

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・The Kount - Function [full EP]
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27:32 Momo Ward - Twilight in Tokyo

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Upbeat Funk | Lofi HipHop Mix |

#Lofi #Phonk #80s

Upbeat Funk | Lofi HipHop Mix |

Industrial Design trends are heavily influenced by online social media platforms. This video talks about the implications behind the phenomenon of algorithmic populism. Product design and culture will never be the same again. But that's not necessarily a bad thing!

 Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO  ...I'll teach you about visual storytelling, design language, and form. It will ultimately make you a designer that is better prepared for the professional world.

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
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Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. All content was written and edited by John Mauriello.

Watch the Death of Detail: https://www.youtube.com/watch?v=oxVKiteS2AI&

Why All Products Look The Same: Industrial Design Trends

Learn the process to create beautiful designs just like this. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . This video explores the industrial design process, from napkin sketch to prototype. I talk about formulating a product design goal, creating design criteria, starting with crude napkin sketches, and finally going into 3D CAD. The final result of all of this effort is a CNC'ed bass guitar prototype. 

I've gotten MANY comments asking when/where you can buy the bass. If you're interested, click the link here to get notified when the instrument is ready: https://www.studioello.com/bass-notify

Big shout out to Two Cherries Instruments for CNC'ing this bass guitar for me. Check out his channel on YouTube: https://www.youtube.com/c/TwoCherriesIns

Industrial design sketching, Product design development, CNC, 3D CAD, Industrial Design, Visual Storytelling, Design Language, Form

Time Stamps:
0:00-0:35 Introduction
0:36-2:50 Identify the Problem
2:51-3:43 Creating a Design Goal
3:44-4:27 Prototyping
4:28-5:00 Establish Design Language
5:01-10:00 Concept Sketches
10:01-11:20 3D CAD
11:21-12:20 Cultural Contexts
12:21-13:21 Neck Design
13:22-16:27 Final Fabrication
16:28-17:41 Is it Comfy???

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Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

PLEASE NOTE: There are other luthiers doing things within the realm of ergonomic guitars. This video sorta makes it seem like I'm the only person doing this, and that is not the case. This design is just my take on it. I just wanted to point this out!

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. All content was written and edited by John Mauriello.

How I Re-Designed the Traditional Bass Guitar: Industrial Design Process

Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .
Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job.  

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellodesign
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

How do massive companies with unlimited resources and insanely talented teams still create bad products that no one wants to buy? Product/Industrial Design and Product Development is hard. The path to innovation is uncertain, at best. This video will explore the many reasons behind why companies fail to create innovative product designs, and how it can be avoided. 


0:00 Intro
0:24 Team Dynamics Show Through In The Product
1:16 Unclear Vision
3:06 Discerning Between Stupid & Genius
3:36 Management Problems
5:06 Success Was So Close, Yet So Far...
6:17 Being Too Safe
7:00 Sales/Marketing Vs Design
10:00 Innovation is a Threat - Not an Asset
11:09 Kodak & Being Shortsighted
13:38 Fujifilm 
14:13 Fear

All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.


Much of the footage of the Aztek is from a channel called "Regular Car Reviews" https://www.youtube.com/user/RegularCars and Doug DeMuro: https://www.youtube.com/channel/UCsqjHFMB_JYTaEnf_vmTNqg

Why Do Great Companies Make Bad Products? Design Analysis

Industrial Design Fundamentals 4

One area of industrial design that’s often overlooked is the evolutionary or biological perspective.  The way we perceive product design and use the tools around us is largely influenced by leftover survival mechanisms.  As competition for attention becomes more and more fierce, companies are motivated to tap into our most basic primordial instincts in order to earn our business.

Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellode...
Follow me on LinkedIn: https://www.linkedin.com/in/mauriello...
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

0:00-0:35 Intro
0:36-1:34 Communicating Nonverbally
1:35-3:15 Anthropomorphism
3:16-3:34 Caveats
3:35-5:54 Pareidolia
5:55-7:57 Decision Fatigue
7:58-9:35 How This Relates to Design Language
9:36-9:45 Use These Powers for Good, Not Evil!
9:46-10:15 Cultural Influence 
10:16-11:36 Kiki/Bouba
11:37-12:05 Manipulation=Bad
12:06-13:30 Design Language & Visual Shorthand

https://scaleofuniverse.com/powers-of-ten/ is the website I use around the 6 minute mark

Is Design Manipulative? How Evolutionary Biology Shapes Design Trends

Copying is a big part of industrial design. It's all about transforming and combining disparate ideas to create something new. This video covers the more well-known examples of copies, such as Apple products taking direct design inspiration from Dieter Rams' Braun products. It also covers the more obscure examples, such as the long lineage of design history that led up to the current minimalist paradigm that we're in now...from the Arts & Crafts movement, to the Bauhaus, to Constructivism, all the way up to present-day postmodern minimalism. 

Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellode...
Follow me on LinkedIn: https://www.linkedin.com/in/mauriello...
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

0:00-0:35 Intro
0:36-1:34 Copying as a tribute
1:35-2:20 Copying a convention
2:24-3:01 Copying the masters
3:02-3:31 Rip-offs
3:32-5:54 Everything is a Remix
5:55-6:14 SUBSCRIBE
6:15-8:01 Peak Design vs Amazon Bag Conflict
8:02-8:44 Constraints
8:45-9:30 Mist Vase/Bang & Olufsen
9:31-11:54 Everyone copies. Get over it.

Check out "When Architects Copy" by Stewart Hicks: https://www.youtube.com/watch?v=iOUuQ9bRM3I
Check out "Everything is a Remix" by Kirby Ferguson: https://www.youtube.com/watch?v=nJPERZDfyWc

When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends

Head to https://squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale.  

Become a patron of my channel on Patreon: https://www.patreon.com/JohnMauriello

Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO .

Join my mailing list to get notified of special announcements: https://www.studioello.com/mail
Join my discord channel and talk to me: https://discord.gg/hFw55nh
Follow me on Instagram: https://www.instagram.com/mauriellodesign
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn
Check out my Behance: https://www.behance.net/mauriellodesign

Want to learn more about my work? Check out my portfolio: https://www.studioello.com
Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1

0:00 Intro
0:45 The Industrial Revolution
2:16 The Allure of Scale
2:54 Move Fast and Break Things
5:16 Why A Holistic System Is SO Important
7:26 Materials and Sourcing
8:13 Sustainability is HARD To Measure
10:32 Plastic is Kind of Amazing
11:36 Mismatched Incentives
11:46 Customers At Fault
12:56 Convenience Is King
14:11  The Path of Least Resistance
14:56 Designers/Engineers Are At Fault 
17:36 Companies Are At Fault
18:36 Lawmakers Are At Fault
20:00 Are We Doomed? 


All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Credits/Sources:
Bradley Heath (editor): https://www.linkedin.com/in/bradley-heath-032299109/
I took inspiration from Cradle to Cradle, most notably the information about textile factories and benzene: https://amzn.to/3LyYxwh
I borrowed some footage from NileRed in the benzene scene: https://www.youtube.com/c/NileRed
https://ieeexplore.ieee.org/document/924786
https://www.nature.com/articles/srep41652#:~:text=Mexico%20City's%20program%2C%20also%20known,not%20be%20used%20on%20Mondays
https://stylesage.co/blog/sustainable-fashion-2022/?utm_medium=email&_hsmi=210621379&_hsenc=p2ANqtz-9qYEQd8caoIVDaYAZCUXn0bJ5ddpoQi0FHaxa4VxLEOF6Z7zLaLhTYOKDyKVIaGQlO4c3f_cLgGAfKBBSW88BVUXsBC6tX_Z9kUKOgrqVqXnA1cz0&utm_content=210600002&utm_source=hs_email 
https://www.britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution 
https://eu.patagonia.com/gb/en/stories/extended-play/story-32985.html
https://www.boredpanda.com/plastic-bags-supposed-to-help-save-planet/?utm_source=google&utm_medium=organic&utm_campaign=organic
 https://www.independent.co.uk/climate-change/news/plastic-bags-pollution-paper-cotton-tote-bags-environment-a9159731.html \
https://journey.designpossibility.com/carbon-neutral-is-not-enough-learn-about-carbon-negative-materials-880df11b97f
https://www.ecoandbeyond.co/articles/is-bamboo-sustainable/ 
https://www.peta.org/issues/animals-used-for-clothing/wool-industry/wool-environmental-hazards/ 
https://cor.europa.eu/en/engage/studies/Documents/relationship-desertification-climate-change.pdf 
https://voxeu.org/article/religiosity-education-and-economic-progress-19th-century-france
https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/origins-industrial-revolution
https://cuomeka.wrlc.org/exhibits/show/industrial/background/background--catholic-responses
https://www.econlib.org/library/Enc/IndustrialRevolutionandtheStandardofLiving.html 
https://www.britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution
https://www.nationalgeographic.org/article/industrialization-labor-and-life/6th-grade/ 

Sustainable Design and Eco Friendly Industrial Design is very important. Circular Economy Product Design is key to a sustainable future. Complex Supply Chain Issues, Bioplastics, and Carbon Negative Materials all play a part.

Industrial Design Fundamentals

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